4 Ways to Increase Share of Voice
By Jay Baer, President of Convince and Convert
The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage of all online content and conversations about your company, compared to your competitors.
There are four keys to increasing your share of voice.