8 Dos and Don’ts of Successful Video Advertising

by Pauline Jakober, originally published by Marketing Land

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics.

[Here we] highlight good practices and things to avoid as you fast-forward towards your video marketing strategy.

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