8 Dos and Don’ts of Successful Video Advertising
by Pauline Jakober, originally published by Marketing Land
Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics.[Here we] highlight good practices and things to avoid as you fast-forward towards your video marketing strategy.