How Marketers and PR Reach a Wider Audience with Native Advertising
by Will Haswell, originally published by Native Advertising Institute
Every PR professional will recognise that sometimes you can craft the perfect pitch and still fail to get coverage.
Getting B2B PR coverage is even harder nowadays because reporters often cover multiple stories and are inundated with requests for coverage that may mean they miss yours. On top of this, the pressure to deliver quantifiable results from B2B PR means you’ve got your work cut out!
And if you rely entirely on earned media you could be making things even harder for yourself. In this post, I explain how you can use native advertising to reach a wider audience.