Native Advertising vs. Content Marketing: What’s the Difference?

by Brad Keys, originally published by SEMrush

The world of internet marketing has grown up a lot in the past 15 years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts that must grow along with it.  Enter native advertising and content marketing.

While native advertising refers to a single and specific way for marketers to distribute content, content marketing refers to a larger practice of advertising and content distribution as a whole.

Several businesses and marketers erroneously use the two words interchangeably. These content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.

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