The Psychology of Video Advertising
by Tom More, originally published by Advertising Age
In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster than companies without video content.
Why has video assumed this dominant role?