Advertising

Website Advertising

Showcase your thought leadership while driving high quality leads. Website advertising is a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on brand awareness via our existing network of sites.

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eNewsletter Advertising

Staying top of mind is key to building awareness – and eNewsletters let you reach manufacturing & supply chain professionals directly in their inbox.

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Audience Extension & Retargeting

Just pick your audience and serve your ad almost anywhere your prospect goes across the web. Audience Extension is a more robust form of online retargeting. Our advantage is that we are able to serve banner ads and retarget based on an audience profile, interaction with an email send, an ad placement or all of the above.

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Branded Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Mobile Advertising

Our mobile advertising allows you to communicate your message to manufacturing professionals anywhere, anytime through smartphone and tablet devices. Mobile users are automatically redirected to a specific, optimized, mobile site which serves targeted banner ads displaying your message on category and article pages.

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Print Advertising

Our in-depth technical content offers the perfect environment to build awareness for your company as the critical, yet hard-to-reach manufacturing and purchasing professionals investigate products, parts and services at every stage of the manufacturing process.

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Lead Generation & Nurturing

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of manufacturing & supply chain professionals. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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eBooks

Capture your audience with solution-oriented content by sponsoring an eBook, you can generate leads while educating prospects about industry trends.  We work with you to select a topic that relates to your marketing objectives and help you generate brand awareness.

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Whitepapers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Pop Quiz

Generate quality leads with a fun and informative Pop Quiz. Hosted by one of our brands, you’ll receive a branded Pop Quiz page on our website. We’ll offer the incentive, or you can choose to provide a sample of your newest product for quiz registrants.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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Target Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

 

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Event Lead Engagement Program

Increase the pre-event buzz and drive traffic to your event. The Event Lead Engagement Program also enables the conversation to be continued after the event and will help gain insights into customer intent and readiness to purchase.

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Content

Custom Whitepaper

Custom White Papers establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.  White papers make you an authority, a thought leader to your audience.  You can drive high quality leads by showing your company’s expertise or industry knowledge.

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Custom Webinar

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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Custom Infographic

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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Custom eNewsletter

Exclusive and custom-designed newsletters are dedicated to delivering a mix of editorial and sponsored content to a targeted audience while establishing your brand as an industry expert and driving traffic to your products and resources. Custom eNewsletters include three to four pieces of our award-winning editorial content plus a variety of your sponsored items.

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Custom eBook

eBooks are a powerful tool to engage and educate current and prospective customers through a series of chapters on a specific topic. Content is formed into an interactive PDF and can be comprised of photos, graphs/charts, research, advertisements, videos, and custom-written copy.

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Press Release Optimization

You are creating press releases — but are they being found? Our press release optimization utilizing our SearchPressPro combines the best in SEO techniques with reach to a syndicated network of 5,000+ websites, plus benefits of image enhancements and reporting.

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Research

Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research.  A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Custom Research

Penton’s Manufacturing & Supply Chain group has produced industry-leading research. Our expertise has helped manufacturers introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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Ongoing eListening

Our Social Media eListeningTM services give your company continued benchmarking and strategic analysis to provide comprehensive social media marketing measurement, and strategy revision recommendations.

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Events

Event Lead Engagement Program

Increase the pre-event buzz and drive traffic to your event. The Event Lead Engagement Program also enables the conversation to be continued after the event and will help gain insights into customer intent and readiness to purchase.

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Safety Leadership Conference

EHS Today’s Safety Leadership Conference and America’s Safest Companies Award Program are designed to share best leadership and safety practices with EHS professionals hoping to achieve world-class safety at their companies.

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M&T Conference & Expo

The new Manufacturing & Technology Conference & Expo builds on the successful Best Plants Conference, produced by IndustryWeek.  This new event has a strong legacy of honoring outstanding manufacturing plants and introducing attendees to their lean manufacturing and continuous improvement techniques and programs.  The expanded show will also focus on outstanding people and processes with exhibits and conference sessions that identify the stunning new technologies being introduced into the manufacturing sector and the business opportunities they present.

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